{"id":976,"date":"2024-08-31T12:00:00","date_gmt":"2024-08-31T10:00:00","guid":{"rendered":"https:\/\/paulasacristan.com\/meeting-paula-sacristan-fashion-marketing-and-digital-strategies-with-a-human-touch\/"},"modified":"2024-09-04T10:19:57","modified_gmt":"2024-09-04T08:19:57","slug":"meeting-paula-sacristan-fashion-marketing-and-digital-strategies-with-a-human-touch","status":"publish","type":"post","link":"https:\/\/paulasacristan.com\/en\/meeting-paula-sacristan-fashion-marketing-and-digital-strategies-with-a-human-touch\/","title":{"rendered":"Meeting Paula Sacrist\u00e1n: Fashion, Marketing and Digital Strategies with a Human Touch"},"content":{"rendered":"\n

Hello! I’m Paula Sacrist\u00e1n<\/a>, passionate about fashion <\/strong> and marketing<\/strong>, two worlds that I have merged throughout my career to help brands and people stand out in the digital environment<\/strong>.<\/p>\n

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My Story<\/h2>\n\n

Since I was very young, fashion<\/strong> has been a constant in my life, I was even a child model<\/strong>. For me, fashion is another discipline of art<\/strong>; I am passionate about it and I have been trained in all its facets: painting, theatre, music, violin… Creating an ecosystem that constantly nurtures creativity<\/strong>. What would we be without creativity? We wouldn’t get very far. <\/p>\n\n

As a child, my favourite game was to dress up and create new looks; all my drawings were fashion design. However, I didn’t want to study fashion… I wanted something creative, yes, but I wanted to do it through marketing<\/strong>, my true passion<\/strong>. <\/p>\n\n

I was lucky enough to start my career at Axe<\/a>, Unilever<\/a>, thanks to the awards I won for my high school work. Working with one of the big brands confirmed my passion for marketing and advertising. My goals were clearer than ever. <\/p>\n\n

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And now, what should I study?<\/h2>\n\n

The business world<\/strong>, entrepreneurship<\/strong> and economics<\/strong> have always fascinated me, which is why I decided to study Business Administration and Management (ADE)<\/strong>. I wanted to learn about the business world with rigour and a vision of the future, always with the idea of having my own project<\/strong>. During my undergraduate studies, I specialised in marketing<\/strong> and, after four years and a specialisation in marketing, I decided to go deeper with a master’s degree in digital marketing and e-commerce<\/strong>. I liked the degree, but I was passionate<\/strong> about this specialisation. <\/p>\n\n

My mission is clear: to leverage my experience and creativity to develop effective and authentic digital marketing strategies, assisting brands in standing out in today\u2019s competitive digital landscape.<\/p>\n\n

<\/a>My Career<\/strong><\/h3>\n\n

While I was studying, fashion continued to be a constant in my life. Among other projects, I worked as a visual merchandiser<\/strong> in a large retail-fashion<\/strong> company and, later, in digital marketing<\/strong> in a human resources consultancy specialising in luxury and fashion<\/strong>. <\/p>\n\n

Indeed, a great deal of marketing and fashion.<\/em><\/p>\n

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Social Media career: Destiny or Coincidence?<\/strong><\/h3>\n\n

<\/a>Influencer: Is It a Birthright or a Craft?<\/h4>\n\n

This is a question I am frequently asked. Allow me to share my experience so you can draw your own conclusions. <\/p>\n\n

During my master’s degree in digital marketing and e-commerce, as a school exercise, I launched a project called Mediterranean Style<\/a><\/strong>: a blog with style tips<\/strong> and a profile on TikTok<\/a> with tips and fun facts about fashion history<\/strong>. What started as an academic exercise quickly turned into an influential<\/a> social media<\/a> platform, I began to grow very quickly! I could never have imagined it! <\/strong><\/p>\n\n

I created a wonderful community of women and, at the end of the academic project, I decided to continue and support <\/strong>it.<\/p>\n\n

It was then that I truly understood the importance of personal branding<\/a><\/strong> and digital strategy<\/a>. Thanks to Mediterranean Style, the doors to the world of work opened for me in a much easier way. If you don’t have a strong personal brand nowadays, you’re at a big disadvantage.<\/strong><\/p>\n\n

My profile as a content creator has become the perfect balance<\/strong> between two worlds I am passionate<\/strong> about: fashion<\/strong> and marketing<\/strong>.<\/p>\n\n

When you\u2019re aligned with what you love, it becomes evident.<\/em><\/p>\n\n